Brand Guides

Raleigh
For over 120 years Raleigh has been creating market leading bikes in Nottingham. Raleigh is very much in touch with your cycling needs, with a range of bikes for all the family. Every Raleigh bike is manufactured to a high level of quality and attention to detail. The functionality of every bike is important and it must be "fit for purpose" and reliable. To achieve this high quality Raleigh carefully select the best materials and components for every bike. Combined with the most comprehensive range of accessories with quality and value in mind, their products are all designed to enhance your cycling experience. We are proud to be working with Raleigh.

Diamondback
At Diamondback the heritage runs deep. Est.1978. From the early days, Diamondback has always been represented with top talent in the sport. The continued hard work and dedication of their riders allows Diamondback to develop the newest, coolest, cutting-edge products available. A new generation of performance mountain bikes, built for the rider who just wants to ride. With the UK weather, terrain and rider in mind Diamondback have designed their mountain bikes with tailored frame geometry and durable components. Hydro formed frame tubes feature on all bikes giving greater strength-to-weight ratio, and adding to the style. Designed in the UK for the UK rider.

Premium BMX
Premium BMX was launched 10 years ago on the principles that fun equals success, do it because you love it, and give riders what they want. Without all of that fun, creative BMX minds (current and past), they say they wouldn’t be here today. Premium BMX today is built for core BMX riders; guys who are way more interested in good times than gold medals. Meeting new people, riding new spots and kicking the back end out are some of the more important things on a Premium riders list of things to do. Everyone at Premium measure success by how much fun they’re having. With a formula like that, it’s gold medals all day, every day.

Haro BMX
Haro Bikes is a US company founded in 1978 by Bob Haro, who is known in the BMX industry as the "Father of Freestyle". Haro produce all styles of bike, across the price range. Their bikes are designed and developed from a rider's perspective with performance as a key criteria.

Claud Butler
Throughout its long history, Claud Butler has maintained its progressive approach, and its willingness to utilise developments in new materials and design. As a result, the Claud Butler range of cycles is proving increasingly popular in the UK market. From mountain to touring, city, road, sports bikes and specialist lightweight racing thoroughbreds. Claud Butler creates all these and more, and into each go the care and craftsmanship you would expect from a company with over a century of experience and an enviable reputation for quality.

Indigo
All Indigo bikes are developed and designed in England pulling on more the 50 years cycle industry experience, knowledge and passion. High quality components are used throughout to create what we feel are some of the finest bikes possible with a high level of attention to detail in the assembly.  Only using hand welded lightweight aluminium frames to give a responsive ride and assured handling. Every Indigo bike has an additional over lacquer to help seal and protect the frame, paint and decals from the elements.  Indigo bikes have evolved as cycling and technology has evolved so they incorporate many features to enhance your experience and ensure your cycling experience is the best it can be. All Indigo bikes are developed to exceed latest safety standards. Lifestyle and type of use will determine the right Indigo bike for you but remember to have fun - Let's go, Indigo!

Feral BMX
If you or your ancestors were once domesticated but you have reverted to your wild state and enjoy a free living existence you are a BMX’er making your own path.  Drawing on their experience everything about a Feral BMX bike is focussed on riding style and quality.  The latest range uses cutting edge technology to deliver high quality bikes for the diverse and progressive world of BMX’ing. Feral BMX bikes are kitted out with all the latest componentry for smooth riding.

RAD
Cool bikes built tough for street and park riding. Drawing on many years of experience we have created a range of very capable bikes utilising the latest high quality components and the latest on-trend styling. Rad bikes give you dependable bikes at affordable prices.

Mizani
If you're looking for stylish, affordable modern bikes the whole family will love, look no further than Mizani. With a wide choice of models, in cool fashionable colours Mizani bikes come well-equipped and are built to last using quality components such as Shimano gears and aluminium frames. Mizani offer a comprehensive line of innovative bikes that get you moving and that suit the needs of UK riders. Built on the foundation of a commitment to creating the best affordable family bikes available today we are confident that you will experience that devotion to cycling every time you ride your Mizani. On a Mizani bike, your family will find countless ways to ride in style while spending some real quality time together. Mizani's goal is to get you where you want to go, and to get you there safely.

Tribe
Think of Tribe bikes as vehicles for discovery. Bikes that will transport kids on new adventures on the way to the park, a friend's house or on a family ride. Tribe will help build memorable moments, extensions of imagination and sense of adventure. Tribe bikes incorporate the latest advances in design and technology coupled with distinctive styling at affordable prices. Tribe bikes are great for tearing up the dirt or just cruising along the bike path as they are built to handle a variety of terrains. Tribe bikes are perfect for recreational riding and offer durability and manoeuvrability for riders looking to "push the limit" of fun. 

Kingston
Ride in style on a Kingston. Handcrafted frames provide nice control and use the latest components for modern functionality. Enjoy freedom, mobility and quality at a price that's easy to live with. Comfort, styling and performance are what make Kingston bikes stand out from the rest by offering many of the features you would expect to find on higher priced bikes. Constantly striving to improve upon production techniques and to develop innovative bike designs ensure that the attention to detail on durability, reliability and exceptional versatility truly deliver. Kingston is the perfect marriage of traditional  styling and contemporary functionality for everyday life.

Triumph
Triumph offers a wide selection of family bikes that are high on performance, but not on price. These durable, quality-built bikes come in styles for both kids and adults, with sizes ranging from 16” up to 26”. Beginner riders will enjoy the excitement of climbing aboard their own special Triumph bike – complete with removable training wheels. Older boys will get a charge out of the Triumph line of boys’ bikes. Girls have their own Triumph to choose from, complete with brightly colored paint and cool fashion decals. There’s even a great selection of Triumph mountain and road bikes made especially for Mom and Dad. Triumph – a family of great bikes designed for families looking to get more out of their biking experience.

Viking
First established in 1908 the Viking brand has a history, rich in the tradition of top quality road bikes and throughout the century Viking has been synonymous with success. Proven quality, style and durability have always been the trademark standard of this brand. Today’s Viking has all these qualities and more, the range now encompasses a much bigger selection of types of bike to suit the ever increasing demands of changing lifestyles. Our new range for 2008 includes: Road, Tourer, Trekking, Comfort, Tandems, Urban Sport and City Folders. Using all the technical developments of today’s manufacturing and lightweight Aluminium, the new Viking bikes are ready to face the next hundred years.

Concept
With its distinctive styling, Concept bikes are made for boys of all ages who are seeking new adventures in bike riding. Designed for all-terrain use, Concept bikes are perfect for recreational riding. With features that include rigid frame construction, knobby tires, and cool BMX styles, Concept offer durability and maneuverability for riders looking to “push the limit” on fun.

Rooster BMX
Experience freedom with the power, speed, and agility of Rooster. Fully loaded, Rooster comes with vibrant colors, feature combinations, and unique designs. While recreation and excitement are the initial drive for Rooster bikes, a strict focus is on safety so you can experience the rush without the risk. Rooster delivers the ability and confidence to go beyond the limits.